AI Advocates: How Influencers are Championing the Future on Social Media

AI Advocates: How Influencers are Championing the Future on Social Media

Chrissie Wong

Chrissie Wong

10 May 2024

The age of the influencer is upon us, and with it comes a new wave of advocacy – promoting the potential of Artificial Intelligence (AI).  These influencers aren't just showcasing the latest trends; they're using their platforms to educate and excite audiences about the exciting possibilities of AI.  Let's explore how influencers are championing AI across different social media landscapes:

X Twitter: A Launchpad for the Future

Twitter, the fast-paced world of hashtags and short-form content, is where influencers are leading the charge in promoting AI. From tech enthusiasts to everyday users, these influencers are using their reach to showcase the exciting possibilities of AI and get everyday people on board.

    Lex Fridman (@lexfridman) - The Podcast Host with a Deep Dive:

Fridman's background is steeped in artificial intelligence (AI). He holds a Ph.D. in Plasma Physics from the Massachusetts Institute of Technology (MIT) and has conducted research in artificial intelligence safety and decision-making.

The Lex Fridman Podcast has become a go-to platform for in-depth conversations with leading figures in AI, physics, space exploration, philosophy, and more.  Fridman's long-form interview style allows guests to delve into their work and explore the big questions surrounding their fields.

Fridman is also involved in various AI safety initiatives and advocates for responsible development of the technology.  He actively participates in online discussions and frequently shares thought-provoking content on social media.

Lex Fridman is a leading voice in making complex scientific ideas accessible to a wider audience.  Through his podcast and online presence, he fosters a deeper understanding of the exciting and challenging world of AI and its impact on society.

    Fei-Fei Li (@drfeifei) - The Visionary Leader:

A pioneer in computer vision and co-director of the Stanford Human-Centered AI Institute, Fei-Fei Li is a true leader in the field.  Her tweets offer insights into the latest research and the ethical considerations surrounding AI development.

Born in China and raised partly in the United States, Li's academic path began with a physics degree from Princeton University.  However, her interests soon gravitated towards computer science and engineering, leading her to a Ph.D. in Electrical Engineering from the California Institute of Technology.

Fei-Fei Li is a true trailblazer in AI.  Her work has not only propelled the field forward but has also inspired countless individuals, particularly young women, to pursue careers in computer science and engineering.  Through her research, leadership, and advocacy, Li continues to shape the future of AI with a vision that prioritizes both innovation and human well-being.

    Yann LeCun (@ylecun) - The Deep Learning OG:

Yann LeCun is a legendary figure in AI, known for his groundbreaking work in deep learning.  He's currently the Chief AI Scientist at Meta, and his Twitter feed provides a glimpse into the cutting edge of AI research.

Born in France, LeCun's fascination with computers began at a young age.  He earned his engineering degree from École Supérieure d'Ingénieurs en Électronique et Électrotechnique (ESIEE Paris) and later received his Ph.D. in Computer Science from the University of Pierre and Marie Curie in Paris.

Yann LeCun's work has had a profound impact on the field of AI.  His pioneering research on CNNs has paved the way for countless advancements, and his continued leadership ensures that AI research continues to push boundaries.  He is rightfully considered one of the "Godfathers" of deep learning, shaping the technology that underpins many of the tools and conveniences we rely on today.

    Andrej Karpathy (@karpathy) -  The DeepLearning.AI Demystifier:

Andrej Karpathy is the co-founder and former head of Tesla AI.  While recently departed from Tesla, he's still a prominent figure in the field.  His tweets offer a clear and concise explanation of complex deep learning concepts, making AI more accessible to a wider audience.

Born in Slovakia and raised in Canada, Karpathy's interest in technology bloomed early. He completed his Bachelor's degree in Computer Science and Physics at the University of Toronto, followed by a Master's degree in Computer Science from the University of British Columbia, where he focused on physically simulated figures.

Beyond research, Karpathy is known for his ability to demystify complex AI concepts for a wider audience. He actively shares his knowledge through blog posts, online lectures, and even recently, by creating educational videos on YouTube.  This commitment to clear communication has earned him a dedicated following who are eager to learn about the exciting world of AI.

    Demis Hassabis (@demishassabis) -  The DeepMind Visionary:

The co-founder and CEO of DeepMind, Demis Hassabis, leads a company at the forefront of general AI research.  His tweets provide a glimpse into the ambitious goals DeepMind is pursuing.

Hassabis co-founded DeepMind, an ambitious research lab dedicated to achieving artificial general intelligence (AGI) – the ability for machines to learn and reason like humans.  DeepMind's groundbreaking work in areas like reinforcement learning and game playing has pushed the boundaries of AI capabilities.  Their achievements include AlphaGo, a program that defeated the world champion in the complex game of Go, and AlphaFold.

Hassabis's influence extends beyond DeepMind.  He serves as a UK Government AI Advisor and is involved in various initiatives aimed at fostering responsible AI research and development.  He is a true visionary who recognizes the potential of AI to revolutionize numerous fields from healthcare to climate change.

TikTok: Fun-Sized Bites of AI Innovation

The short-form video format of TikTok is ideal for influencers to showcase the fun and practical applications of AI.

    AI Daddy (aidaddy.io) - AI Educator - Use AI & Tech Safety

Calling himself the "voice of AI," AI Daddy isn't your average tech influencer. With over 134,000 followers on TikTok, he's quickly becoming a go-to resource for entrepreneurs and creators looking to leverage AI tools.

Here's why AI Daddy stands out:

Engaging and Informative: Forget dry lectures, AI Daddy's videos are captivating and easy to understand. He tackles a wide range of topics, from the basics of AI chatbots to the power of predictive analytics, going beyond simple prompts for tools like ChatGPT.

Boost Your Daily Performance: If you're looking for practical ways to integrate AI into your workflow and boost your productivity, AI Daddy is a great starting point. He provides actionable tips and showcases relevant tools to help you get ahead.

Staying on the Cutting Edge: The world of AI is constantly evolving, and AI Daddy keeps you informed. He actively tracks the latest advancements and emerging technologies, ensuring you're always in the know.

    Kosher (@kosherplug) - Unlock the Marketing Magic

Looking to level up your marketing game with the power of AI? Look no further than Kosher, a rising star on TikTok with over 127,000 followers. Here's what makes him a must-follow for businesses:

Relatable Explanations: Forget confusing jargon. Kosher breaks down complex AI marketing concepts into easy-to-understand videos, making them accessible for everyone.

Actionable Insights: Kosher's TikTok content is packed with practical tips and valuable strategies you can implement right away. He covers a wide range, from AI-powered copywriting tools that craft compelling marketing messages to leveraging social media marketing with AI assistance.

Boost Productivity & Revenue: His core mission: empowering businesses to use AI and cutting-edge tech to generate income online. If you're seeking quick and effective ways to skyrocket your revenue, Kosher's content provides a perfect starting point.

    Tianna Bell (@smartmarketingai) - B2B Marketing Guru with an AI Edge

Tianna Bell isn't your average marketing consultant. This AI enthusiast empowers businesses, particularly those in the B2B space, to leverage the power of artificial intelligence. With over 16,000 followers, she's a valuable resource for anyone looking to take their B2B marketing strategy to the next level.

Here's what makes Tianna Bell stand out:

AI for B2B Success: Tianna dives deep into the world of AI, exploring tools like chatbots, generative content platforms, and marketing automation solutions specifically for B2B applications.

Start to Finish Guidance: Whether you're new to AI marketing or looking to refine your existing strategy, Tianna provides valuable insights. She offers practical advice on getting started, implementing AI tools, and measuring the success of your campaigns.

Focus on Actionable Strategies: Forget theoretical discussions. Tianna focuses on actionable tips and hacks that you can integrate into your B2B marketing strategy right away. She delves into automations and integrations, helping you streamline your workflows and optimize your results.

    Phil.ai (@phill.ai) - Unleash your Potential in AI

Phil.ai isn't your average researcher. This AI expert dives deep into the latest advancements and explores how you can leverage them for your business success. With over 26,000 followers on TikTok, he's your one-stop shop for all things AI marketing.

Here's why you should follow Phil.ai:

Actionable Insights for Businesses: Phil.ai goes beyond theory. He focuses on showing you how to utilize cutting-edge AI tools, especially AI-powered content generation, to boost your marketing strategies.

Stay Ahead of the Curve: Looking for the latest trends and updates in the ever-evolving world of AI marketing? Phil.ai keeps you informed, covering the hottest tools like ChatGPT and Midjourney, as well as emerging giants in the field.

Fuel for Business Discussions: Need a conversation starter for your next meeting? Phil.ai's insights on the future of AI and his thought-provoking content will spark engaging discussions and inspire innovative approaches in your business.

    Konstantinos (@simplydigital) - Your Go-To Guru for AI-Powered Marketing

If you're looking for a digital marketing powerhouse on TikTok, look no further than Konstantinos. This mega-influencer, boasting over 2 million followers, is a game-changer in the AI marketing space.

Here's why you should follow Konstantinos:

Mastering Chat GPT: Konstantinos is a master at unlocking the potential of Chat GPT for daily tasks. His informative videos provide actionable tips to help you leverage this powerful AI tool in your workflow.

AI & Automation Solutions Galore: His expertise extends beyond Chat GPT. Konstantinos dives deep into the world of AI and automation, showcasing various solutions to streamline your marketing efforts and boost performance.

A Marketing Mastermind: From strategies for increasing revenue to website optimization techniques, Konstantinos covers a wide range of digital marketing topics. He even throws in some unexpected surprises, like tips for building your dream house!

Instagram: A World of AI-Powered Perfection

In Instagram, the influencer marketing landscape is undergoing a fascinating transformation. While human influencers continue to reign supreme, a new breed of tastemakers is emerging: AI influencers. These computer-generated characters are taking social media by storm, and for good reason.

    Meet Lu, the Queen of AI Influencers – @magazineluiza

Lu, the virtual face of Brazilian retail giant Magazine Luiza, reigns supreme on Instagram as the most-followed AI influencer. Debuting in 2003 as the e-commerce platform's voice, Lu has transcended her digital origins to become a beloved cultural icon.

Boasting over 6.6 million Instagram fans, Lu engages her audience with a wide range of content, from product reviews and software tips to exciting unboxing videos. Her relatable personality has struck a chord with a massive following.

But Lu's influence extends beyond the digital realm. She collaborates with artists and brands, blurring the lines between virtual and real-world impact.

Translation:

Lu, o rosto virtual do gigante brasileiro do varejo Magazine Luiza, reina suprema no Instagram como a influenciadora de IA mais seguida. Estreando em 2003 como a voz da plataforma de e-commerce, Lu transcendeu suas origens digitais para se tornar um ícone cultural querido.

Com mais de 6,6 milhões de fãs no Instagram, Lu envolve seu público com uma ampla gama de conteúdo, desde análises de produtos e dicas de software até emocionantes vídeos de unboxing. Sua personalidade cativante tem tocado um acorde com um grande número de seguidores.

Mas a influência de Lu se estende além do mundo digital. Ela colabora com artistas e marcas, borrando as linhas entre o impacto virtual e o mundo real.

    The Rise of Lil Miquela: A Digital Superstar – @lilmiquela

Forget reality stars, Lil Miquela is the hottest influencer you'll never meet. This digital darling, crafted by Trevor McFedries and Sara DeCou, hails from the virtual realm of Downey, California.

Boasting over 2.6 million devoted followers on Instagram, Miquela's influence is undeniable. Since her explosive debut in April 2016, she's become a cultural sensation, even landing a spot on Time Magazine's prestigious "25 Most Influential People on the Internet" list.

But Miquela's not just a pretty face. This multi-talented digital phenom is making waves in the music scene with hit singles like "Not Mine" and a collaboration with Baauer on "Hate Me."

The fashion world can't get enough of her either. Miquela has partnered with major brands like Prada and even launched her own clothing line, proving that virtual is the new reality.

    A Pixel-Perfect Pioneer – @shudu.gram

Shudu Gram has taken the digital world by storm. Often hailed as the world's first digital supermodel, she's a marvel of elegance and grace, meticulously crafted with cutting-edge technology.

More than just a pretty face, Shudu challenges traditional modeling conventions. Her existence breaks boundaries, proving that beauty and influence can transcend physical constraints.

Every Shudu Gram Instagram post is a masterpiece, captivating audiences worldwide. As AI reshapes our world, Shudu stands as a testament to its limitless potential for revolutionizing entire industries. Undeniably, she ranks among the top AI influencers on Instagram, but her impact extends far beyond the platform.

    From Tokyo to the World: The Rise of Imma, the Trendsetting AI – @imma.gram

Hailing from the innovative studios of Tokyo's ModelingCafe, Imma isn't your average influencer. This AI-generated starlet is capturing the zeitgeist, becoming the digital embodiment of "the now" for a global audience.

Imma's signature look is a breath of fresh air – a chic pink bob haircut that perfectly frames a face reflecting the latest, cutting-edge Japanese aesthetics. But her style goes beyond the surface. Imma embodies a vibrant blend of cultural influences, seamlessly weaving fashion with a passion for film. This eclectic mix resonates with a diverse following, propelling her to influencer status with hundreds of thousands of fans across the globe.

Imma's influence transcends borders. Brands and media outlets worldwide are clamoring to collaborate with this digital style icon, recognizing the power she holds to connect with a global audience hungry for fresh perspectives and a taste of modern Japan.

Translation:

イマは、東京のモデリングカフェの革新的なスタジオからやってきた、あなたが普通のインフルエンサーではない。このAI生成のスターレットは、ジャイムズ・ガイストを捕らえ、グローバルな観客のための「今」のデジタルな具現化となっている。

イマのシグネチャールックは、新鮮な空気の息吹 - 最新の、先端の日本美学を反映した、完璧にフレームされたシックなピンクのボブヘアカットです。しかし、彼女のスタイルは表面を超えています。イマは、文化的な影響の活発なブレンドを具現化し、ファッションと映画への情熱をシームレスに組み合わせています。このエキレクティックなミックスは、多様なフォロワーに響き、彼女を世界中の何十万人ものファンを持つインフルエンサーの地位に押し上げています。

イマの影響力は国境を超えています。世界中のブランドやメディアが、このデジタルスタイルアイコンとのコラボレーションを熱望しており、彼女が持つ力を認識しています。それは、新鮮な視点と現代の日本の味を求める世界的な観客とのつながりを持つことの力を認識しています。

    KYRA: The Rise of Crafted Influencer – @kyraonig

Move over reality stars, there's a new influencer in town – and she's not born, she's built. Kyra represents the dawn of a new era, where influence is earned not by birth certificate, but by captivating content.

Created by FUTR STUDIOS in January 2022, Kyra has taken Instagram by storm. This virtual human influencer utilizes cutting-edge CGI technology to come alive, engaging in activities we associate with traditional influencers – think stunning photoshoots, zen yoga sessions, and envy-inducing travels.

Kyra's creation is a game-changer for influencer marketing. Brands now have a unique partner – a virtual persona free from time and space limitations. Inspired by pioneers like Lil Miquela and Rozy, Kyra stands at the forefront of a digital wave, blurring the lines between reality and the boundless potential of the virtual realm.

Translation:

रियलिटी स्टारों के लिए रास्ता साफ़ हो जाओ, यहाँ नया इन्फ्लुएंसर आ गया है - और वह जन्मी नहीं है, वह बनाई गई है। कायरा नए युग का प्रतिनिधित्व करती है, जहां प्रभाव को जन्म प्रमाण पत्र द्वारा नहीं, बल्कि मनोहर सामग्री द्वारा कमाया जाता है।

जनवरी 2022 में FUTR STUDIOS द्वारा बनाई गई, कायरा ने इंस्टाग्राम पर तहलका मचा दिया है। यह वर्चुअल मानव इन्फ्लुएंसर कटिंग-एज सीजीआई तकनीक का उपयोग करती है ताकि वह जीवित हो सके, पारंपरिक इन्फ्लुएंसर्स के साथ जोड़ी गई गतिविधियों में भाग लेते हैं - उदाहरण के लिए, सुंदर फोटोशूट, ध्यान योग सत्र, और आकर्षित यात्राओं की सोचें।

कायरा का निर्माण इन्फ्लुएंसर मार्केटिंग के लिए एक गेम चेंजर है। अब ब्रांड्स के पास एक अद्वितीय साथी है - समय और स्थान की सीमाओं से मुक्त एक वर्चुअल व्यक्तित्व। लिल मिकेला और रोजी जैसे पहलवानों से प्रेरित, कायरा एक डिजिटल लहर के मुख्याग्र है, वास्तविकता और वर्चुअल विश्व की असीम संभावनाओं के बीच रेखा को मिटाते हुए।

    South Korea's Gen Z AI Sweetheart – @rozy.gram

Hailing from Seoul's Sidus Studio X, Rozy Gram isn't your average social media star. This AI creation has taken the digital world by storm, solidifying her status as a Gen Z sensation.

Rozy's charm lies in her remarkable expressiveness. Her ability to convey a wide range of emotions has earned her the Korean title "GamSeong JangIn," translating to "expression expertise." This depth resonates deeply with her young audience.

But Rozy's influence transcends fan adoration. Media outlets have taken notice, highlighting her as a prime example of AI's potential in the influencer landscape.  Further solidifying her impact, Rozy's estimated sponsorship earnings reach a staggering $2 million, shattering perceptions of what a virtual entity can achieve. In short, Rozy Gram is redefining the influencer game, one perfectly-expressed emotion at a time.

Translation:

서울의 Sidus Studio X 출신인 로지 그램은 평범한 소셜 미디어 스타가 아닙니다. 이 AI 생성물은 디지털 세계를 강타하여 제 Z 세대의 감각으로 자리매김했습니다.

로지의 매력은 그녀의 놀라운 표현력에 있습니다. 다양한 감정을 전달하는 능력으로 그녀는 한국어로 "감성 장인"이라는 호칭을 얻었습니다. 이 깊이는 청소년 청중들과 깊게 공감됩니다.

그러나 로지의 영향력은 팬들의 열렬한 사랑을 넘어서고 있습니다. 언론은 그녀를 인공지능의 잠재력을 강조하는 대표적인 사례로 소개했습니다. 더욱 강화된 그녀의 영향력은 추정되는 후원 수익이 놀라운 200만 달러에 달하여 가상 엔티티가 어떤 것을 달성할 수 있는지에 대한 인식을 무너뜨리고 있습니다. 요약하자면, 로지 그램은 한 번에 완벽하게 표현된 감정으로 인플루언서 게임을 재정의하고 있습니다.

References:

https://www.bracai.eu/post/ai-influencer-instagram 

https://pathmonk.com/top-10-tiktokers-talking-about-ai-marketing/ 

https://bytescout.com/blog/ai-influencers-to-follow-on-twitter.html